Realestock Blog

7 Ways to use the iPad in Real Estate and 1 way to win an iPad for yourself!

Why do so many people lust after iPads? These “magical” little devices are in hot demand with good reason. Early-adopting realtors have been quick to jump on the iPad bandwagon, using it to enhance their open houses, presentations, and showings.  Want to know how?

Here are 7 ways to effectively use an iPad in real estate:

1. Use your iPad as an interactive signup sheet for open house visitors. Bonus: Don’t waste time later transcribing information into your CRM or contact management software.
2. Use Yelp or Google maps to quickly show buyers how close by great restaurants, schools, grocery stores or any other amenities are.
3. Set up a keynote presentation to play a virtual tour of a property, and email it to buyers who want more information after they’ve seen the open house.
4. Keep your client’s info at your fingers by accessing documents stored online.
5. Stop giving yourself eyestrain by looking at your iPhone to access MLS listings, emails and maps!
6. Flag the map locations of properties for clients and get immediate driving directions from each location.
7. Buyers not so interested in the open house, but like the area? Have PDFs of your other listings in the area easily accessible for them to browse on the iPad.

Sounds good, right? Well, the best way to see if something will work for you is to try it – and Realestock is giving away a free iPad to give you that chance!

How do you win? Just head on over to the Realestock Facebook page, and share your real estate social media success story, OR why you think an iPad would be great for your business. The most insightful or inspiring story will win – simple as that.

Contest closes June 4, 2010. Good Luck!

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Luxury real estate sales in Canada are soaring, breaking pre-recession sales records as buyers are capitalizing on low interest rates and increasing economic confidence.
RE/MAX released its first quarter Upper End 2010 Report on Monday, showing a marked increase in luxury home sales in markets across Canada. The report noted that, "Canada's sound banking system, political stability, and strong dollar are attracting foreign investment -- and that is spilling over into high-end residential real estate.”

According to Wayne Schrader, a RE/MAX Broker/Owner and specialist in luxury properties on Vancouver Island, consumer confidence is playing a big part in the rallying sales.
“Markets are picking up and turning the corner,” said Schrader. “People are realizing the big recession didn’t materialize in Canada, and at the same time, prices have come down and are much more attractive.”
The Conference board of Canada echoes Schrader’s sentiments - its economic forecasts predict the Canadian economy will grow at a healthy 3.2% in 2010. An upswing in the economy makes the current market conditions even more attractive, as buyers take advantage of the current low interest rates, noted Schrader.
But why have sales increases have been so sharp, in some cases bettering years that were fueled by the white-hot real estate markets of the time? According to Schrader, and the report, they key is balance.
High end property prices have softened from their previous peaks explained Schrader, which can make luxury real estate look like a better investment for some buyers.
“Ample opportunity and a good selection of product exists, and savvy purchasers are taking advantage of favourable conditions,” said the report.
According to the Elton Ash, Regional Executive Vice-President of RE/MAX in Western Canada. the luxury “segment of the market was hardest hit when the recession took hold, yet its comeback has been fast and furious.”
Comparative sales figures back up Ash’s statements. In the first quarter of 2009, high end property sales had slumped - only 411 properties classified as “upper end” were sold by RE/MAX across Canada. This year, the number has leapt to 1,111 - an increase of more than 170%.  Comparing that to 2008’s first quarter sales of 894 high end properties shows overall sales in Canada are still up almost 24% over pre-recession numbers.

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For the first time of what will now be a monthly feature on the site, we are proud to share with you this list of the 10 most viewed property listings on Realestock.com. Each month, we will be bringing you this list of properties which have achieved great popularity and exposure on Realestock to motivated buyers.

1. Mountain Spirit Resort and Spa, Kimberley, BC

Mountain Spirit Resort & Spa in Kimberley, BC is your four season Rocky Mountain playground. Combining a four season skiing mountain residence with the luxuries of a world-class spa and spectacular slope-side restaurant; Mountain Spirit allows easy access to Trickle Creek’s championship golf courses, 1800 acre natural park with over 100km of trails to explore, fly fishing, mountain biking, horseback riding and much more. The nearby Canadian Rockies International Airport makes travel to and from Salt Lake City, Calgary and Vancouver convenient and accessible.

2. Cannery Lofts Condominium, Astoria, OR

Cannery Lofts Condominium has the best river view in Astoria! Walk along the beautiful river walk or watch the ships pass by while lounging on your deck; Astoria has been named the best town to retire to, with its scenic views, quaint shops, historic homes and amazing restaurants. The brand new unit offers: 10’ ceilings, loft design, granite counters, bamboo floors, gourmet kitchen, glass window wall and gas fireplace. The identical unit is currently under construction in Phase II.

3. The Ellington, Oakland, CA

The best address in the Bay Area, The Ellington offers a lifestyle that is anything but the usual. Homes feature elevated nine and a half foot ceilings, hardwood flooring, open kitchens with Bosch stainless steel appliances, sprawling balconies and broad floor-to-ceiling window walls framing impressive Bay views. The high-rise contains an attended lobby with daily concierge services with nighttime security- in addition to a state of the art fitness center, heated pool, spa and community room with a full chef’s kitchen.

4. Dockside Green, Victoria, BC

Dockside Green is a name synonymous with environmental living and is a LEED® Platinum-targeted project. The development is an innovative community of one and two bedroom luxury condominiums, townhouses and penthouses all of which feature environmentally-friendly materials such as renewable bamboo floors, low-flow toilets and energy efficient appliances. The community features solar water heating, small-building wind turbines, a car share program, mini-transit system and a launch area for canoes and kayaks.

5. 1235 East Lake Drive, Fort Lauderdale, FL

This exquisite Fort Lauderdale estate features 20,753 square feet with 9 bedrooms, 9 full and 4 half bathrooms. A gated entry is monitored by a state-of-the-art security system with camera surveillance and infrared sensors to ensure you sleep well at night. Fabulous amenities include a state-of-the-art nightclub, putting green, gym, massage room and spa, wine cellar, infinity pool and 9-car garage. Limestone floors, a clay barrel title roof and Pecky Cypress balconies embellish the luxurious feel of this home.

6. Highbury-Tower Residences at Fish Creek, Calgary, Alta.

Like all three towers, Highbury² gets its inspiration from classical modernism. Quality building materials blend with simple contemporary forms to convey a certain level of sophistication. Highbury² offers a wide range of one and two bedroom suites on its 12 floors, all with den/media room or home office. Highbury’s private amenities building features spa and fitness facilities, theatre with tiered seating, entertainment lounge, hobby and conference rooms, plus an in-building car wash.

7. Prado, Richmond, BC

A stunning landmark in the heart of downtown Richmond, Prado is located across from Lansdowne Centre and mere steps away from the RAV Line Lansdowne station. Each unit features caesarstone countertops, hardwood laminate floors and contemporary wood cabinetry. The units contain fireplaces with granite surround and entertainment-size patios, balconies and roof decks.

8. 987 SE MacArthur Blvd.-Hutchinson Island, FL, Stuart, FL

Located on private Hutchinson Island, this fabulous, charming beach home boasts 75 feet directly on the ocean and 75 feet on the Indian River Intracoastal, with a boathouse and dock situated minutes from the Inlet! With three bedrooms, three bathrooms and 2,800 square feet, this home is private and sunrise to sunset; is the best of both worlds.

9. Colonnade at Kentlands, Gaithersburg, MD

The Colonnade at Kentlands is a luxurious new condo surrounded by shops and entertainment opportunities. Floor plans are remarkably spacious with some offering 20-foot ceilings, staircases to lofts, fireplaces and computer niches. Kitchen islands and large walk-in closets are standard features in each unit, while the building features amenities such as a pool, sauna, wine room, fitness centre, cinema lounge, pub and courtyard.

10. Kanata Ecovillage, Mont-Tremblant, QC

Kanata Ecovillage is an exclusive village offering elegant homes that include all the modern amenities such as a wine cellar and energizing spa. Located just a few kilometers from the Mont-Tremblant resort, residents have easy access to all sorts of outdoor activities, including on-site dog sledding excursions, snowmobiling, fishing, wildlife observation trips and horseback riding.

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Yesterday, I spoke about the first mistake any developer can make in project marketing and sales. As I said, I've seen a lot of developments stall or self-destruct at the hands of a developer who felt like he or she "knew it all." I told you about my friend the hotelier, who became a developer, then a travel "guru," then a marketing and sales "expert" capping off this illustrious and varied career with a stint as a financial products broker. His development is still just a patch of dirt.

Continuing in the same vein of "knowing it all," today I'll tell you what I've seen happen to developers who entrust their marketing efforts to brokers and sales people. Until recently, I've seen a lot of luxury brokerages trick developers into thinking that they were the total solution - a sales and marketing firm. I'll show you why sales and marketing under one roof make ineffective and wasteful bedfellows.

Mistake #2 - Hiring a Sales Agency and Branded Real Estate Broker to do a Marketers Job. In recent years, marketing real estate projects was more than just a lucrative enterprise for those who were doing the marketing - it was pure profit, plain and simple. There is a good reason for that - the best marketers got the job done.

When a luxury brokerage brand steps in and decides to become a marketing company they begin to over-leverage. Sure, they can leverage off their brand name for what seems like a quick win and surefire success, but this also means that they are leveraging off their core business. When brands experiment and begin to "know it all" (not unlike the hotelier I described yesterday), the Developer takes the hit. With a big name and a willingness to take an even bigger budget, I've watched developers dump literally millions of dollars of untraceable fancy print ads and ineffective web sites - all the while the brokers and agents who should have been motivated by selling the project, were lining their pockets with marketing dollars.

Marketing is a science - and a bit of an art. Marketing drives sales, sure, but as with any science or art (or both), this is something that is best left to experts, not amateurs (think about giving a High School Physics student the keys to the Hadron collider!). In my many years of working with the real estate industry, I've never once seen a brokerage bring in a graphic designer or copywriter to close the deal on a multimillion-dollar home; so why should the opposite make any more sense? The reason commissions exist is to get the sales team to work hard to close the sales, this is what they know and this is what they (should) do. The marketing team brings in the leads and brands the project; this is what they are paid to do. When both teams are working in their core capacity, the result is success. When the incentive model and expertise gets muddled - the result is millions spent, and a project bankrupt due to a wasted budget. I've seen this happen on a number of occasions.

Do yourself a favor. The next time a real estate brokerage says they can market your project, thank them for their enthusiasm, and offer them 2% more on the back end - so long as they carry the marketing load on the front end. Or spend your money wisely and get a marketing group and resources that brings in Quality, Quantity, and Qualified leads. Send the sales guys these leads so they can actually close the sale and earn their commission - the way they were supposed to get paid.

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The general consensus seems to be that the Canadian Real Estate Market is still one of the least disastrous markets worldwide. However, this doesn’t mean that this is a secure market. Sale prices are declining like everywhere else, and the current semblance of stability is only related to the fact that Canadian lenders and banks were, in previous times, much more conservative than lenders in other countries.

However, the market in Canada is by no means in the same state as it was a few years ago, which is obvious than when you look at a city like Vancouver, British Columbia. Vancouver had some of the most insanely hyper-inflated prices in the last few years, and so now that are fewer buyers, there are a distinct lack of properties being sold, and those that do sell, sell low.

On Friday in the Globe and Mail, Kerry Gold wrote an article misleadingly titled ‘First Time Buyers Drive a Rebounding Market” as it also talks about buyers who are upgrading, as well as those who are first time purchasers. One interesting point about this article, is the reminder that there are certain types of buyers who will always exist in any market, and will be the ones who will stop the it from going into complete cardiac arrest. This is, of course, as long as they are not completely scared off by the onslaught of negativity that currently invades the real estate market. Just joking:

1) First Time Buyers: If you are a first time buyer, this is a great time to get on the first rung of the ladder – but only if you are brave enough to take the plunge, and can get a mortgage. Prices are low, mortgage rates are low, and now with tax advantages ahoy, this is the best opportunity that you’ll get for a while!

2) Growing Families: When one’s family starts getting bigger, the need for more space necessitates the move to a bigger place. Last time I checked, people hadn’t stopped having children, and again, if you bought a while back, you’ll have equity in your property, and upgrading in a low market will not make much of a difference

3) Empty Nesters and other ‘downgraders’: At the other end of the scale, there are people downgrading. As long as one is moving within the same or a similar market, downgrading is not a big problem, as the gap between your lower priced large home, and your lower priced small home should be pretty similar.

4) People who are Relocating: When the job market is not secure, people will move where the jobs are, so this market is almost certain to generate a good deal of relocation. As this is born out of necessity, these people buy and sell in any market!

While this is not entirely newsworthy, it is worth remembering that these kinds of buyers exist in every market, so whatever the economy situation, there will still be these kinds of buyers to keep things going. Think of them like the superman of buyers...come to save us all from certain disaster. Which in the current bad news market is a little piece of good news. Shock horror, eh?

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In the last few weeks, there have been plenty of discussions in terms of whether the new US Government financial stability plans are beneficial or yet another example of throwing away good money after bad (as my grandmother would say). Everyone has an opinion on the various stimulus packages that have been brought forward from both the current and previous administrations.

I have trouble deciding who should be bailed out, and who shouldn’t. No one wants to reward irresponsible behavior with a ton of money, but conversely, there are people who are underwater on their homes through no fault of their own. Many people make snap judgments on people who took out subprime mortgages, but frankly, these people need to get off their high horses. If someone offered you the chance to have something that you thought you could (just) afford, in a housing market that seemed to be on the up, many people would take the chance. Two or three years ago, your average Joe could not have predicted that there would be mass unemployment and an unprecedented drop in home prices.

Bailing out the big banks, mortgage companies, and other corporations leaves a bad taste in everyone’s mouth. Who could forget seeing the CEOs of the big three squirm in their seat when asked whether they would be selling their private jets and returning home via a commercial airline? However, as time goes on, jobs are being lost, houses are being foreclosed, and stock prices are shooting down, something needs to be done.

President Obama’s current packages seem to be taking a different technique from the last administration. While the Republicans’ strategy was more to encourage consumer spending and the growth of businesses, the Obama administration seems more aimed at directly helping consumers, particularly homebuyers.

In the last month, three new strategies have been launched by the administration: The $8,000 tax credit for first time buyers, and the Making Home Affordable Refinance and Modification options. These are available to the following buyers, and are summarized as follows (more in depth information can be found at http://www.recovery.gov) :

$8,000 First Time Buyer Credit. You may be eligible if:

- You are a first time buyer.

- if you have a single income of up to $75,000, or a combined income of up to $150,000 (this will mean you receive the full tax credit of $8,000)

- You bought your home on or after the 1^st of January, 2009, up to the 1^st December, 2009.

Home Affordable Refinance. You may be eligible if:

- The mortgage is on your primary residence

- The loan on your home is a conforming loan, controlled by either Fannie Mae or Freddie Mac

- You are current on your mortgage payments (meaning you haven’t missed a payment by more than 30 days in 12 months)

- You are not ‘underwater’ on your mortgage –(meaning you cannot owe more than 105% of the cost of your home. (But 80% - 105% is OK))

For those not eligible for this plan, there is also the Home Affordable Modification. You may be eligible if:

- The home is your primary residence

- You owe less than $729,750 on your mortgage

- You are in some kind of trouble with your mortgage that is beyond your control at this point: e.g

1) Your mortgage rates were increased significantly

2) Your income has been significantly reduced since you got your current loan

3) You have suffered a hardship that has increased your expenses (e.g. medical bills)

- You began your mortgage before January 1, 2009

What is your view on these packages? Will they help? Will they benefit the economy as a whole, or are they just a temporary band aid over the real issues? What do you think? Will the cost of these measures be more or less than the cost of many, many foreclosures? Feel free to comment below.

The views expressed on the blog portion of this site represent only the opinions of the author and may not necessarily be the opinions of Realestock.com

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In this week's Globe and Mail, the title “B.C. Housing Market in Deep Freeze” caught my eye. To me, deep freeze is not such a terrible thing. For example, say I bake a really delicious pie, and I can’t eat it all. I might not want to eat it that evening, but I still intend to eat it sometime, so I stick it in the deep freeze and defrost it a few weeks later. Granted, it’s not quite as delicious as it was when it was fresh, but it still tastes pretty good.

According to the Globe and Mail, new developments in Vancouver, and across BC seem to be stalling, or stopping completely. Vancouver developer Ward McAllister talks about the fact that no-one appears to be beginning new projects in 2009.

The article goes on to talk about a variety of different opinions as to how this year will play out. Some say that by the end of 2009 the housing market will have returned to some kind of normality, while others are being more conservative, and saying that we have a few more years yet. Many are suggesting that there will be no upturn until a year from now around the time of the Vancouver Winter Olympics in 2010. That’s a long time if you are depending on building-related work. It is estimated that one in ten people in BC works in the construction industry, or in a job related to it. Therefore we are not just talking about obvious job losses, for people like welders, bricklayers or foremen, but factory workers who produce materials, or marketing people who work for developers, or the developers themselves. If there are not any new builds in 2009, there are a number of people who will directly suffer, and then the trickle down will indirectly affect us all.

Some solutions as to what developers and others in construction can do to are mentioned in this Globe and Mail article. They include:

· Building rental apartments

· Selling the land meant for condo developments and such to BC housing, to see if they might want to use the land for public housing projects

These are great ideas. Whether BC housing will take them up on the land offer (if everyone is trying it, then probably not) is debatable, but the idea of building rental apartments is an awesome idea. According to an article I read in Forbes a while back, housing and building supplies are coming down in price, so developers could use these now less expensive materials to build decent apartment housing (a rarity in many BC cities, I’m talking about you, Victoria) which will provide an income, and can be sold when the market upturn happens, whenever that is.

The Globe and Mail talks about some developers who have made enough money in the past to ride this out. Many of them are planning more complex, intensive sites, which require more permits and planning than regular condo developments. Planning for the future is another good way, as long as one can afford it, and still be around when it comes to building it!

In terms of terrifying headlines, in my opinion ‘deep freeze’ is better than ‘recession’ ‘downturn’ ‘crash’ and my personal favourite ‘depression’. It implies that that pie is going to be in the freezer for a long time, but eventually, we’ll be able to defrost it, and get on with things…and I for one am getting the ice cream ready.

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2009 is nearly upon us – and some might say that this has not come a moment too soon. This year has been anything but dull, but at times we could have done with a little less drama. To ease you into 2009 (which many analysts fear may be as tumultuous as last year) here are some reminders of things that happened last year… which may make you glad that we are leaving it.

Top News Story of the Year: Financial Crisis

The only way that you might have missed out on this is if you were living in a cave, under a rock. Definitely the defining story of 2008: from bailouts to stimulus packages, from crashing mortgage rates to foreclosures, every day brought new and more terrifying stories. This was not a good year to have real estate and business news Google alerts sent directly to your email account – unless you enjoy receiving 15-20 pieces of bad news a day.

Top Real Estate Story of the Year: House prices tumbling, back to basics mortgages and foreclosures ahoy

Yep – it’s not good news. Most markets saw some reductions in sales, and prices dropping – whereas other markets saw massive drops and the inability to sell at all. This, and the shrinking economy lead to an increase in foreclosed properties – which has meant many people have lost their homes this year. The consequence of this is that many banks and other lending institutions have become more prudent and restricted their lending policies. You can still get a mortgage, but you’ll need to have a good deposit, a steady income, and a good to stellar credit score.

Top Slightly-Less-Depressing Real Estate Story of the Year: First Time Buyer Alert

2008 was a good year for first time buyers to get in on the action. Providing you could get a mortgage, this was a great year to invest in real estate. This can only get better for first time buyers as 2009 continues, as prices will be dropping further. So when your 35-year old son says he still needs to live in your basement for free because “house prices are too expensive” feel free to chuck him and his ever growing laundry pile out in January.

Top ‘Most innovative ways to sell your house’ Stories of the year

My top three?

1) Can’t sell your house? Why not raffle it off? Sounds insane? That’s because it is. But desperate times call for desperate measures. In October, the Globe and Mail talked about homeowners who have narrowly avoided foreclosure, and made money. However, it’s not easy: some states/provinces will not legally let you raffle your house.

2) Buy the house, get the car free! In November, the National Post reported that a seller who couldn’t sell their East York home at a lowered price was offering potential buyers a free vehicle – worth $15,000. As of posting time – no news on whether it sold.

3) Find a buyer? Get $100,000. At the beginning of December, David Bangert and Linda Harris of Kailua, Hawaii REALLY wanted to sell two million dollar pieces of property. So they offered a reward for $100,000. If you could find someone who wanted to buy their houses, and more importantly, were funded to buy them, you could get up to $100,000 as a reward. Again – no news as to whether they sold or not.

Top ‘Good News Story for us: Most homebuyers are now looking on the Internet for their new home

According to the 2007 National Association of Realtors Profile of Home Buyers and Sellers, 84 percent of buyers use the Internet to search for a new home, and this is a trend that has continued through 2008, and will continue into 2009. The Chicago Tribune, in its Eight Real Estate Trends for 2009 article, have predicted that as more buyers go online, more realtors will want to post their information online – which is great for sites like Realestock, who offer easy ways to upload properties on to our site – for free – to millions of eyes!

So happy new year, and let’s hope 2009 is a good one! We’ll be blogging in the New Year, and also releasing our new monthly newsletter – the Realestock Report. We wish you the very best for a prosperous 2009!

The views expressed on the blog portion of this site represent only the opinions of the author and may not necessarily be the opinions of Realestock.com

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Happy Holidays from Realestock.com!

Well, it's that time of year again...We hope that you have a wonderful festive season, and that 2009 is a prosperous year for you.

2008 has been a turbulent year for almost everyone - in all industries. This of course has meant many changes and challenges in the real estate market. We look forward to 2009, as we have many upcoming opportunities and initiatives planned for the new year, that will help you sell more real estate.

We thank you for being a major part of this year's achievements, and we look forward to working with you again in 2009.

All the best for a fabulous holiday season!

The Realestock Team

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