Realestock Blog

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Apple naysayers – your end is nigh! While it was hard to ignore how iPhone revolutionized the smartphone, with the incredible success of the iPad (2 million sold in 2 months), only the staunchest of apple opponents aren’t begrudgingly jumping on the iBandwagon.

However, what do you do if you’re just getting around to using an iProduct? Here’s a listing of the our pick for the 12 best iPhone and iPad Apps for Real Estate. Not all of them are real estate apps, but all of them are great tools for your business.

Real Estate

NearBuy:

Developed by 4 university of Missouri students, this app won the team an iPhone app creation contest in 2009. Proudly the number 2 real estate app, you can search by area, bookmark listings and see where the results fall in price without having to open the listing with Nearbuy’s coloured coded listing pins. Available for iPhone. Price: Free

Trulia:

Trulia’s iPhone app takes the Trulia website and makes it portable. Search by area, bring up detailed listings and see the properties history – has it gone up or down in price? A realtor standby, but the catch it that it doesn’t work in Canada. Still, if you can use it, Trulia is a great tool. Available for iPhone. Price: Free

Zillow:

The reigning champion of realty apps, the Zillow app provides location search, Zestimate price information, changes in price, sale and tax info, all with a clean, super simple to use interface. It’s easy to see why Zillow is number one! Better yet, it looks great on the iPad. Available for both iPad and iPhone. Price: Free

Yelp:

Need to find a restaurant in an unfamiliar neighborhood? Just want to try someplace new? Running out of gas? Don’t look further than Yelp – you can search by business, or area. The best feature though? Read the online reviews from Yelp users to take the guess work out of finding a new place to eat lunch. Available for iPhone. Price: Free

Around Me:

Not a local, but need to show clients there are plenty of amenities in a new neighbourhood? Around me is what you need. Similar to yelp, but with a more basic interface, Around me grabs your location and allows you to choose from preset categories like banks, coffee shops, movie theatres and even hospitals. View the route from where you are, add the information to your contact list or even email the information to a friend. Warning though – if the information you want is not in Google maps, it won’t be on Around Me. Still, handy if you’re in a big city. Available for iPhone. Price: Free

powerOne Financial Calculator:

There are many mortgage and finance calculators, but powerOne is the Cadillac of them all. Figure out investment income, mortgage payments, compound interest, or do some advanced algebraic equations. The well designed interface means that you’ll never sweat when trying to do complex math again. Available for both iPad and iPhone. Price: $5.99

General Productivity:

Evernote:

This app has many fans in just about every industry there is. Evernote flawlessly takes notes, pictures or audio recordings with the app, and then syncs it up to your home computer later. Add tags for even easier file retrieval. Evernote comes up in a lot of “best app” lists for a reason. Available for both iPad and iPhone. Price: Free

Dragon Dictation:

Apps like this even make the biggest tech fiend swoon. An incredibly accurate dictation app that works like a charm (speak slowly and clearly for best results), and can send your notes to text, email or the clipboard. Never drive and text again (not that you would do that!) Available for both iPad and iPhone. Price: Free

GoodReader:

Like Evernote, Goodreader has many brand evangelists – one of the best and most reliable readers for the iPad, Goodreader can view local files, download files from websites, FTP servers, Google Docs, AND use wifi to move files from your home computer to your iPhone or iPad.  Reads PDFs, word documents, PowerPoint presentations, txt files… almost anything you might want to read. Available for both iPad and iPhone. Price: $0.99 (on sale now!)

iWork Suite:

Apple ported Pages, Number and Keynote (aka, Word, Excel and PowerPoint) to the iPad and the results are astounding – maybe they don’t have all the functionality of the desktop versions, but they do anything you’d ever want to do on the go. If you use a laptop mainly for email and internet, the iWork suite makes a compelling argument to ditch the laptop for an iPad. Available for iPad. Price: $9.99 each.

Social Media:

Facebook:

The official app is still the best one out there. Limited functionality (groups are not listed in the default launch screen, and you can’t read messages on for events), but if you’re a Facebook junkie, you have to download this app. Available for iPhone. Price: Free.

Twitterific:

There are about a million Twitter apps for the iPhone, and each one has its pros and cons. Twitterific gets our nod because it has one of the most intuitive user interfaces, supports multiple twitter accounts, and is super easy to use. Available for both iPad and iPhone. Price: Free version for iPhone and iPad, & a $4.99 premium version for iPhone (without ads).

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Any Realtor will tell you that Real Estate is a competitive industry – between competition from other agents, demands from clients, and the breakneck pace of technological updates to keep up on, it’s not surprising that some agents might be wistful for the simpler days when adding their listings to MLS, printing out some direct mail pamphlets and taking out a few advertisements in the local paper were their real estate sales tools. 
So how are successful agents marketing property now? How do you sell real estate today? It’s as simple as BYOB. No, not Bring Your Own… Beverage…
The new sales tools are all about setting up a Brand, using Yourself as a tool, getting your listings Online and setting up a Blog.

Brand
Chances are when you are thinking about a major purchase, you’ll gravitate to a brand that fits your needs. How do you know that a Honda is a better fit for you than a Hummer? Simple – if you’re looking for a car that’s reliable and fuel efficient, you know that Honda is a brand you associate with those qualities. If you already associate a brand with the things you’re looking for, you’ll turn to that brand when you want to buy.
Real estate is no different. A potential client is looking for an expert in the type of home they want to buy or sell. If someone is looking for to sell their high end downtown condo, they’re not going to start with a real estate agent that is primarily in the business of selling family bungalows.  Take what you know, and make it your brand. If you have a lot of interest in local history and architecture, brand yourself as a Historical Homes Expert, and use your knowledge to connect to people who want a heritage home. Drive sales using a unique brand as a real estate tool.

Yourself
If you feel that Twitter and Facebook are replacing ‘real’ interactions with people, you’re about half right. Yes, people are increasingly socializing online, but that doesn’t mean that they don’t want to actually socialize – quite the opposite. In the age when anyone can connect to anyone else, the best real estate sales tool you can have is… yourself! Engage your twitter followers, follow your local hashtag, attend things like ‘tweetups’ and actually become friends with the people you talk to online.  Put yourself out there as not only a real estate agent, but a friendly, local expert.

Online
Putting a listing onto MLS is now just one sales tool. Creating a website to showcase your listings, putting videos of house tours up on YouTube (way better than just a few photos), using location based listing services and specialty real estate websites can greatly increase the chances that a listing will be seen. There are numerous online real estate tools that can be used to market and sell real estate and not just to locals – buyers from other areas, and people looking for investment properties in other markets are likely to use online services to find properties. Getting online and getting exposed is the way to sell real estate.

Blog
When you want information on something, you probably hop online and Google it. Looking for a Realtor is no different. So how do you make sure your name, and your website comes up first? Blog, blog, blog! 

A blog demonstrates that you know about the local market, have good insights and are at the top of your game.  It also gives a search engine something to find you with. If you want to position yourself as the top seller of high end condos in Vancouver, start a blog – they’re one of the most powerful real estate sales tools.  If your blog has lots of posts about condos, apartments and downtown Vancouver living, it’s more likely to be picked up by search engines; therefore, when someone searches for “downtown Vancouver Condos Real Estate Agent” your blog will be one of the first to show up.

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